• What is customer loyalty and why is it so important?
  • Why do some of your customers appear to be loyal, but then switch to a competitor as soon as they are offered a better price?
  • What is the difference between customer service, customer satisfaction and customer loyalty - and why is it so important to distinguish them?
  • What is really going on in your customer's mind?
  • How can you build a truly loyal customer base to increase the turnover and profitability of your business?

This new book about the psychology of customer loyalty will be published in spring 2020. It will be available worldwide from Amazon and selected bookshops. 



'The Loyalty Gap' is a registered trademark
Copyright © 2019 Darren Bugg